The Lunar Team

Get to know who we are: our stories, experiences, and the context that fuels our creative process. It’s a rich mixture of trends research, observation, design, marketing, and giant and tiny company backgrounds.

David and Mark are the lead authors. Paco and Júlia do the beautiful design. Charlotte and Quezia put us in the market.

Mark Curtis

I’m a serial entrepreneur, a pioneering design, strategy and thought leader.

I co-founded design agency Fjord in 2001. Fjord was acquired by Accenture in May 2013. It went on to become the world’s largest digital design company, and I played a major role in shaping what is now Accenture Song. I am a regular speaker and have spoken at some of the world’s biggest conferences, and to multiple client executive and board teams.

I led the creation of Accenture’s famous annual report - Life Trends (previously known as Fjord Trends) and I’m a thought leader around the intersection of humans, business and technology. Trends is a widely respected body of foresight that explores how technology and society shape each other. Over nearly two decades it became a benchmark for understanding the human consequences of digital change, influencing boardroom strategy across sectors from telecoms and finance to health, energy and education.

I published a book (2005), "Distraction - Being Human in the Digital Age"- which examined how our attention, empathy and agency were already being reshaped by the technologies we live with, and what that would mean for individuals and organisations alike. I was planning a new book but decided to do put my energy into Full Moon instead.

My career has been defined by building bridges between emerging technology and human needs. My first company pioneered marketing radio promotions just as commercial radio was deregulated in the UK in the 1980s. Then in 1993 I became fascinated by the potential of what was called quaintly at the time “convergence” (meaning telephony, computing and TV coming together). With a partner I set up CHBi to explore the marketing potential of the (then) emerging interactive or new media. In 1998 we sold CHBi to Razorfish.

At Razorfish, one of the early global digital pioneers, I helped organisations navigate the first wave of digital transformation - translating creative ambition into workable, human-centred digital experiences. That grounding in both technology and storytelling set the foundation for Fjord, the design and innovation consultancy I helped found and scale to a global force within Accenture Interactive, later Song.

Between 2005 and 2011 I also ran Flirtomatic, a mobile dating start-up incubated by Fjord. As CEO I raised over $10m and pioneered the mobile dating industry bringing the freemium revenue model to mobile for the first time.

At Accenture I was Chief Client Officer for Fjord. Subsequently I led Innovation and Thought Leadership for Accenture Song, and personally drove the establishment of a Global Sustainability studio and strategy. Alongside that work I advised senior clients and executive teams on design, experience and innovation - guiding how organisations could use design not simply as a craft discipline, but as a way of thinking about business itself, and to ensure that human values remain at the centre of how those possibilities are realised.

I left Accenture in June 2025. Today, I work independently as a strategic advisor, writer and speaker, helping leaders and teams make sense of transformation and stay relevant in an accelerating world. I’m a partner and founder at Full Moon.

David Mattin

My deepest interest is in emerging technologies and their implications for we humans.

These days, I spend my time writing and speaking about all that.

I go inside large organisations and talk to the leaders there about what’s happening now, and how they should respond. That means thinking about the changing lives of consumers and clients. About how to build new products and services that have impact. And about how internal culture needs to change. Over the years, I’ve worked with a host of household name brands on these questions and others, including Disney, Meta, Mastercard, Universal Music, KPMG, Marriott, and many more.

I speak regularly at in-house events — from a gathering of the c-suite, to a gathering of the marketing team — and at leading technology and innovation conferences. I’ve spoken at The Next Web, the NEXT Conference, 15 Seconds, and many others.

I also lead technology research at Global Macro Investor (GMI), one of the world's leading independent research services for allocators of capital. This work leads me to think deeply about how emerging technologies are reshaping the global economy. Via GMI, my research on new social and economic futures is read by leaders inside a range of investment banks, hedge funds, pension funds, and family offices.

I’m the founder of New World Same Humans, a newsletter read by 30,000 professionals across industry, technology, academia, and policy-making.

Before I struck out as an independent, I led a team of analysts and researchers at one of the world’s leading consumer trend firms. Our work on the trends reshaping the mindsets, behaviours, and expectations of consumers was read by professionals inside thousands of global brands.

I’m writing a book called Creature vs Machine. It’s about the all-encompassing clash — cultural, social, and political — that I see coming over our relationship with technology. It will be published in 2027 by Bodley Head in the UK and Crown in the US.

Sometimes I’m called a futurist. But I have a vexed relationship with that word. It gestures towards the crystal ball, and semi-mystical powers of divination. The reality isn’t like that. The work I do is often best understood as a process of thinking aloud, step by step, about what is happening now and what it all means for us.

Full Moon, which I co-founded with Mark Curtis in 2025, is where designers, marketers, strategists, founders, and knowledge workers of many varieties will now find me doing just that.

Charlotte Czarnota

I am a Growth Marketer focused on helping products reach the right audiences and grow. My work combines SEO, audience insight, and product understanding to improve visibility, attract high-intent users, and strengthen overall performance.

At Gleam, I work across initiatives that directly support growth. This includes improving how people discover the product, refining key user-facing pages, strengthening search performance, and supporting new feature launches with clear, effective communication. My role sits at the intersection of growth, product, and optimisation, helping ensure the right people can find the product and understand its value quickly.

At Full Moon, I look after marketing and audience growth. I help shape how we talk about the brand, how we present our ideas, and how we reach the readers who are naturally drawn to our perspective on technology, culture, and the future. This includes developing our tone of voice, planning how and where we show up, growing our subscriber base, and making sure each piece of work finds the audience it’s meant for. My focus is on building recognition, momentum, and a community around what we’re creating.

Júlia Gavaldà

I’m a digital graphic designer from Barcelona. I studied graphic design, and although my training was primarily offline, I jumped straight into the digital world, fascinated by how brands come alive online, and taught myself through online resources and hands-on practice.

Over the past seven years, I’ve worked with digital companies like Hanzo — where I met Paco — helping build digital products. A year ago, I became independent, partnering with clients to craft digital experiences that balance strategy, usability, and visual storytelling.

At Full Moon, I help define the brand’s identity and shape its platform experience, working across graphic content and digital touchpoints to create the best experience for our subscribers.

Paco Fernández

I am a Design Leader with over 20 years of experience shaping brands and digital products across industries including finance, energy, hospitality, healthcare, and fashion.

During my time at Fjord (now Accenture Song), I played a key role in building the Accenture Song brand from the ground up — unifying more than 40 companies under one cohesive identity that inspires both employees and clients. At Accenture, I became known for my ability to integrate seamlessly into diverse business contexts and contribute meaningfully regardless of location or industry. My strategic vision, empathetic approach, and client-management skills consistently helped teams deliver high-quality outcomes tailored to very different markets. I led both high-level strategic direction and detailed tactical execution with energy, optimism, and clarity, maintaining a proactive attitude even in the face of complex challenges.

Today at Hanzo, I continue to lead transformative digital work across brand, product, and experience, partnering with global companies to create clarity, differentiation, and meaningful impact.

I am also the Design Director of Full Moon, an editorial platform exploring the now, and future, of humans, technology and business through monthly essays, signals, and deep thinking. At Full Moon, I lead the brand and digital experience, bringing together narrative, identity, and product design to build a distinctive cultural and strategic point of view.

My leadership style is hands-on and people-centered. I combine creative craft with strategic thinking to deliver innovative, high-impact outcomes. I don’t just work for clients — I build with them.

Quezia Soares

Quezia Soares is an accomplished marketer who has operated at the intersection of strategy, culture, creativity and communications throughout her career. She is most at home blurring the edges of marketing to make ambitious work actually happen, across organisations including Accenture, Fjord, ustwo and Goldman Sachs. Most recently she led Marketing and Communications for Accenture Song, helping shape and establish the brand in its early years.

A builder at heart, she has a knack for starting from nothing by bringing the right people together and creating the energy that makes the work possible. She solves problems with clarity, curiosity and collaboration, combining creative sensibility with operational discipline and guided by a simple motto: leave things better than you found them.

Her style is grounded, optimistic and lightly irreverent. She takes the work seriously but not herself, which tends to create space for fresher thinking and stronger connections.

Originally from Brazil, she spent many years in London, still her great love, and now lives in Auckland with her Kiwi husband and two boys.