The Full Moon Podcast
Episode 7 — Customer Love is Rarer Than You Think
Full Moon offers deep thinking at the intersection of trends, strategy, and foresight, from Mark Curtis and David Mattin. If you're reading this and you haven't yet subscribed, then hit the button:
Hi Lunartiks!
It's the season of the half moon. And that means it's time for another edition of the podcast.
In this episode we dive into Mark latest essay, Customer Love is Rarer Than You Think.
Meanwhile, we also cast our eye over a range of recent news stories and happenings across culture, marketing, and brand.
We look at the this month's Summer of Ludd in NYC — a festival of anti-tech sentiment — and what it tells us about the way young people are responding to AI.
Also, the results are in on Burger King's must-discussed Super Bowl ad. Sales are up; but we think mainstream analysis has missed the real reason.
And we consider writing a Strongly Worded Letter to FIFA about its stewardship of the brand that is the World Cup.
Dive in, and let us know what you think in the comments! See you by the light of the moon,
Mark and David.
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